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Market Research (Quantitative/Qualitative Research)
The leading market
research and
consulting company in India,we
provide business solutions through market information
and insight.
As for
India Market Research, we work on almost all kind of
studies, and have the expertise in the entire gamut of
research methodologies and techniques. Our team of
experienced consultants helps clients from problem
identification and designing methodology to actionable
recommendations. We work in and across most of the major
business sectors: FMCG; Technology; Finance; Media;
Healthcare; Automotive; Political & Social.
Our specialty: AMT DIGITIAL MUSIC TEST
- AMT DIGITAL Communication Test
- AMT DIGITAL Commercial Tests (TV Spots)
Our expertise:
Zoluzen offers clients a wide range of customised
quantitative and qualitative market research techniques
and solutions, including customer-feedback solutions.
Few of our solutions cover areas of brand health,
tracking, segmentation, and advertising effectiveness at
a reasonable cost.
Our approach to service is our greatest asset.
We handle:
- Product/Concept Testing: Pre-launch tests
for new products, optimization of the mix for existing products or services
- Usage and Attitude Studies: Market
analysis, expectations and business needs, understanding
purchasing processes
- Customer Satisfaction Studies:
Satisfaction and loyalty analysis, service quality
evaluation (mystery visits)
- Pricing Research: Optimum pricing research
and modelling
- Retail studies: Identification of target
customer base, positioning.
- Segmentation and Profiling Studies:
Identifying the most profitable customer segment.
- Brand Image Follow-up: Brand
assessment, market position studies, assessment of fame
and image
- Market Evaluations: Estimates of
trading area purchase flows, and previsions of potential
supply
- Promotion Efficiency and Effectiveness:
Research into lines of communication and pre-test
publicity;
post-launch, measuring impact and
effectiveness of communication
- Market Entry Strategies: Which is the
potential market? What are the threats and
opportunities? In
depth assessment of market
opportunities.
- Mapping Exercises: Catchment area analysis
Our
field capabilities across India ensures high quality
data collection, through methods such as CATI, CAPI,
CAWI further to PAPI
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